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From January to December 2014, China's heavy truck market sold 677,700 vehicles, a decrease of 1% year-on-year. Among them, Dongfeng Heavy Trucks sold 150,000 vehicles, and sales still ranked first in the industry.
Looking back at this year, Dongfeng Commercial Vehicle Co., Ltd. explored in the weak market and developed a diversified development road. From China's east wind to the world's east wind, Dongfeng Commercial Vehicles has taken the lead in the industry on the road to internationalization.
"Dongfeng" Sailboat: Realizing Internationalization and Ocean-going Sailing "Dreams"
On February 26, 2014, a new generation of Volvo's 65-class typhoon "Dongfeng" was unveiled at the Sanya Peninsula Yacht Harbor in Hainan Province.
“Dongfeng†is the first ocean-going sailboat named by a Chinese company. The Dongfeng Team, which consists of Chinese and foreign crews, is the first global sailing team with Chinese crew as the main body. This is a major initiative in the history of Chinese sailing and ended. China has only the history of offshore sailing teams.
In June 2014, after several months of rigorous selection and training, the crew members of the Dongfeng team were selected. The four Chinese players Chen Jinhao, Yang Jiru, Zheng Yingjie and Liu Xue participated in Volvo's 2014-2015 season together with foreign ocean navigation masters. Global Regatta.
On October 11, 2014, the first stage match of the Volvo Ocean Race opened in Alicante, Spain. At the same time, the Dongfeng Pavilion built in the port also conveyed Chinese culture to the audience. Dongfeng Commercial Vehicles will display Taiji Kungfu at the birthplace of Shiyan Wudang Mountain on the international stage, making the top international sailing events more exciting.
As of now, the Dongfeng team has performed well in all three competitions. For Dongfeng Commercial Vehicles, Dongfeng is starting a new route to the world. "Dongfeng" not only carries the dream of the Chinese sailors to conquer the ocean, but also carries the dream of the Chinese people going to the ocean. It also carries the international dream of the Dongfeng people.
From China to the World: Dongfeng Debuts Hanover International Motor Show
On April 20, 2014, Dongfeng Commercial Vehicle Co., Ltd. joined its six models and some powertrains at the 2014 Beijing International Auto Show. The appearance of high-efficiency, energy-saving and environmentally-friendly models and powertrain debuts demonstrates the strong technological innovation strength of Dongfeng Commercial Vehicle Co., Ltd. and provides users with a brand-new value experience. From the participating models and powertrains, we can see that all of them meet the requirements of the National IV regulations, and Dongfeng has been leading the industry in energy conservation and environmental protection.
In September 2014, Dongfeng Commercial Vehicles participated in the International Motor Show in Hanover, Germany for the first time. Dongfeng Tianlong’s flagship 6×4 tractor, Dongfeng Tianjin Express Logistics Transporter and Dongfeng Tianlong 4×2 tractor debuted. Although the number of participating vehicles of Dongfeng Commercial Vehicles is not as high as that of some multinational corporations, it is not less concerned than them. In particular, the “Chinese Kung Fu†at the press conference has made many foreigners have a curiosity. As part of the global strategy of Dongfeng Commercial Vehicle Co., Ltd., this move has greatly enhanced the global recognition of the Dongfeng truck brand.
The establishment of an international strategic alliance between Dongfeng and Volvo will not only lead the commercial vehicle market in China, but also the nerve of the international commercial vehicle market. The Dongfeng cooperation on the one hand enabled European users to understand Dongfeng Commercial Vehicles. On the other hand, they learned to exchange technology, sought for better partners, improved the influence of Dongfeng in the international market, and Dongfeng became the world leader. Dongfeng.
Tianlong's flagship test sales: micro film "Feng Chi" to broadcast to the world
On October 19, 2014, the first batch of Dongfeng high-end heavy truck Tianlong flagship vehicles was delivered to Fengcheng users in Jiangxi. At this point, Tianlong's flagship heavy truck began accepting users' limited reservations.
After Dongfeng Tianlong's flagship high-end heavy truck was released at the Shanghai Auto Show in 2013, it attracted the attention of the majority of heavy truck users, but it has not been listed. In several domestic exhibitions, the Tianlong flagship only showed different color appearances, and the chassis and cab have not been released to the world. Until the Hannover Motor Show, the flagship of the Dragons was the first to present a complete image. It also let users who had been watching Tianlong's flagship know about the inside show of this car.
Dongfeng Tianlong’s flagship heavy truck is an independent R&D and manufacturing experience for Dongfeng Tianlong commercial trucks for more than 40 years. It fully integrates the world’s leading commercial vehicle design and technical resources, and has been developed for five years of R&D to meet the needs of efficient long-distance transportation. In order to build the Tianlong flagship into an international standard high-end heavy truck, Dongfeng Commercial Vehicle Co., Ltd. has made a lot of efforts to achieve perfection in every detail.
In order to create an international image of Tianlong’s flagship heavy truck, Dongfeng Commercial Vehicle Co., Ltd. shot the first micro film “Feng Chiâ€. The film tells a warm story of positive energy, successfully created a brave, upright, and enthusiastic image of a good Chinese driver, and from the perspective of foreigners saw a new look made by Chinese and Chinese, showing the opening of Dongfeng Commercial Vehicles. Friendly and internationally confident posture. Actors from Argentina and Indonesia use Chinese and English subtitles. In order to expand the popularity of Dongfeng commercial vehicle brands in overseas, the micro film “Feng Chi†will participate in the exclusive “Dongfeng†of Dongfeng Commercial Vehicle to participate in the top ten sites of the Volvo 2014-2015 Global Ocean Race, in coordination with the Dongfeng Commercial Vehicle brand. After the port promotion activities, it will be broadcast to global audiences.