At present, the auto market is in a period of "natural elimination," and it is not the industry's popular "reshuffle period." Only a large number of powerful and standardized enterprises can intervene to wind up the shuffle. In view of the regional, commercial and interpersonal consumption characteristics of the future automobile service market, there can be no monopoly.
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Investors or managers should make a strategic adjustment in a timely manner. However, because China is a large region and development is not synchronized, it is impossible for any strategy to adapt to different provinces and regions at the same time.
The market demand has led to the split of the format and convenience. Car owners spend more time on leisure, entertainment, and learning, which inevitably leads to requirements for convenience. There will be “community-type†chain convenience stores (such as quick repair, maintenance, and beauty) and sales-type retail stores (community single stores). , online shop), online service stations for ordering services, etc.
2, diversification. The 4s store model will gradually evolve into the separation of automobile sales and after-sales services. The traditional maintenance workshop will become the after-sale maintenance service point for auto brand manufacturers. The business area will generally be 200-500 square meters, and a large-scale comprehensive maintenance factory with over 1000 square meters will correspondingly cut back. At the same time, "suburban" large-scale service shops (such as one-stop, large-scale shopping malls) and o2o (online and offline services) models will also be competing for customer source business models.
3, professional. Maintenance and modification have higher requirements for professionalism. Specialized subdivisions will come into being, such as air conditioning maintenance, Japanese maintenance, power conversion, and brake modification.
4, personalized. With the rise of young consumer groups with individuality, the sensuous demands of interior and exterior modifications, car living decoration, and color changes will become increasingly prominent. Personalized living clubs for high-end consumers (Note: Different from beauty clubs, 4s shops) will also appear.
5, other formats. Market-oriented professional streets and auto parts cities will be strengthened by the support of the local government. Traditional roadside shops will not die but will be upgraded with market competition. The integrity of the repair shop and the modification shop will increase, but it will not be able to eradicate the phenomenon of price streaking.
The trend of change in automotive 4s stores is that with brands and models flourishing, on the one hand, consumers' purchases are diluted. On the other hand, the dominant brand is still a strong brand, and weak brands will become increasingly difficult. Ten years later, the so-called “world car†phenomenon. May no longer exist.
At the same time, store sales are challenged by the Internet purchase model. Although the current threat is not large, it is yet to be seen whether the 4s shop model will be subverted in the future.
The lower profits have forced 4s stores to strengthen after-sales services, but beauty clubs, fast-repair chains (such as “Hurray Expressâ€), high-end chains (such as “Huashengâ€), large-scale integrated stores, specialty stores, and auto supplies online marketing models Relentlessly erode the after-sales service space of the 4s store, the high-cost operation model of the 4S store must break through the bottleneck and can only be solved by relying on new thinking. This model will also face the impact of e-commercialization and factory direct sales.
The changing trend of automotive service shops Automotive service shops are also facing fierce competition from their peers and homogenization and low quality. At the same time as consumers become more mature, rational and critical, the situation of auto service shops will become increasingly difficult, especially In the future, it will also face pressure from e-commerce and other formats, as well as customer interception from automotive 4s boutique projects. If a car service store wants to have a future, it may only take the form of boutique specialty stores, specialty stores, chain stores, and large stores.
The auto repair chain model has not had a strong brand so far. What are the reasons? The so-called profit model, operating system, and talent support can all be solved by using money. However, in a market environment with low social integrity and disorder, it is difficult to survive in a single shop.
The competitiveness of fast-repair chains lies in "specialization and quickness" and membership; online and offline 020 business models may be a way out.
Development trend of automotive service projects 1. The car wash industry is no longer a free lunch, either the customer is diy or the customer needs to pay a high price. How about washing your hair?
2. The car beauty care business will become more and more rational, because car beauty can not directly sense the body than the human body, so the benefits and convenience will be the main appeal point of consumers. Of course, face consumption is the exception.
3, automotive insulation film, decorative business and other short-term may create some high-end brand stores, such as innovative "film concept", "film shop model" specialty stores; but consumer prices will gradually decline. Compared with nursing (indirect consumption) decoration (individualized consumption), the market concentration of the film market will be higher, and the current film market is extremely abnormal.
4. The rust prevention and sound insulation of the chassis of the automobile are also handled through the pre-installation of automobile manufacturers, or the consumer market will gradually shrink.
5, car color, color and other business, as long as the policy permits, senior white-collar workers, business owners and rich second generation, the official second generation will still be consumers.
6. The modified car business will become a new hotspot with the increasing popularity of car decoration, as well as the enthusiastic groups of car audio and power enthusiasts. At the same time, personalized auto parts and special electronic products will find new breakthroughs. 