February 22, 2025

Dongfeng Towards a New Step Against Chai

In 2009, in the face of the adverse effects of the global financial crisis and other unfavorable factors, Dongfeng Chaochai Company seized the favorable opportunity of national policy adjustment, concentrated its efforts and made it difficult to overcome difficulties, fully over-achieving the targets set at the beginning of the year, especially the production and sales volume. The main operating targets such as sales revenues were all record high. The company produced a total of 188,611 engines in the year, an increase of 37% year-on-year; 180,799 engines were sold, a year-on-year increase of 30%, and both production and sales exceeded 180,000 units. It is estimated that the sales revenue will reach 2.13 billion yuan, an increase of 18.6% year-on-year, and it will realize the dream of the Chaochao people's annual sales revenue exceeding 2 billion yuan over the years.

In 2009, in the face of severe market conditions, Chaochai Co., Ltd. focused on management and out-of-the-box images, taking various measures to promote the goal. In terms of product R&D, market-oriented product targets and strategic plans were developed to accelerate the pace of product R&D. Five product platforms, namely 102, 3L, D, 4A, and gas, were formed. The full range of products reached the national III emission level, of which 100 -120KW 4102 engine has taken the lead in forming the national IV emission level of mass production capacity, while completing the pre-research work of the country V engine; in marketing services, the market segment led the establishment of the truck, passenger car, engineering vehicle division And the Commodity Market Planning Committee to ensure that the marketing strategy is formulated scientifically and put into place; in terms of management, the integrated management system including ISO/TS16949, ISO14000, and OHSAS18000 and the four major information systems of ERP, CRM, PDM, and KM have been established. An advanced and integrated enterprise information basic management platform has been formed, and information has been fully realized in all links such as R&D, technology, quality, manufacturing, finance, and daily operations. After years of unremitting efforts, Chaochai set up a Toyota lean thinking as its management guiding ideology, using TS16949 as a management system, QCD forms as a management tool, and KM as a management platform's lean management model - DPS management model.

"High-quality motive power Chaoyang diesel engine", this is the brand that Chaochai company makes in the domestic market. Its connotation is one step ahead. Chaochai insists on continuous innovation in technological R&D, production and manufacturing, corporate management, and commodity services during the course of business operations, and leads the development of industries, such as efforts to promote the application of new materials and technologies, continuously develop new products, and take the lead in R&D and production. The first OHC (overhead camshaft) diesel engine, vigorously developing new gas engine and other energy. The second is low cost of use. Chao Chai not only provides users with good products, but also advocates the use of scientific methods, allowing users to exchange experience through various activities. In the Chinese Le Mans Light-card Endurance Race, Chaoyang Diesel won the "most fuel-efficient engine award." The third is social responsibility. Chaochai has taken product's "green environmental protection" as his own responsibility in product research and development and has taken the lead in the development of the industry. In order to repay the society, Chaochai has also been committed to the cause of public welfare. In 2007, Dachao started a large-scale public welfare activity that cares for western China and hopes for Greater China. Through the systematic planning and implementation of a series of activities, "high-quality motive power Chaoyang Diesel Engine" is deeply rooted in people's hearts and has been recognized by a wide range of users. On October 1st, 2009, the 60th National Day military parade was held in Tiananmen Square. Chaozhou QD32 engines carried 12 "Warriors" military vehicles as the equipment team to guide the vehicles to the parade and accepted the inspections of the people throughout the country. At present, Chaochao's products have been supplied to more than 100 domestic automobile companies such as Dongfeng Motor, Jianghuai Automobile, and Nanjing Iveco, and their social possessions have exceeded 1.7 million units. In the pure truck market with a 2.0T-3.5T payload, Chaochao’s market share The rate of more than 30%, known as China's first light commercial diesel engine brand.

"Let the world drive its own horsepower." This is the brand that Chaochai has built in overseas markets. To better develop and nurture foreign markets, Chaochai established an overseas business unit in 2007, dividing the overseas markets into four regions: North Africa and the Middle East, South America, Southeast Asia and the Commonwealth of Independent States. Established overseas business offices in Algeria, Colombia, Vietnam, and Kazakhstan, and established service stations in Colombia and Venezuela. The current service system in Kazakhstan, Algeria, and Vietnam has begun to take shape. In recent years, Chaochao's products have been exported at more than 10,000 units each year. From January to November 2009, China’s auto exports totaled 270,000 vehicles, a year-on-year drop of 55%. During this period, 7082 diesel engines were exported to Chaochai, although they were down 42% year-on-year, but overall they were better than the decline in the domestic auto industry.

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