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The hot sales situation in the heavy-duty truck market in 2010 did not last until 2011. A few days ago, information was obtained from an industry insider. Under the influence of multiple factors, the inventory of heavy-duty truck companies in 2011 had reached 250,000, and the sales situation was rather grim.
Inventory close to 2010 sales of 30%
According to data from the China Association of Automobile Manufacturers, in 2010, China produced 1.058 million heavy trucks (including non-integrated vehicles and semi-trailer tractors), an increase of 65.44% year-on-year and sales of 1.017 million vehicles, an increase of 59.93% year-on-year. According to industry insiders, only 750,000 heavy trucks were actually sold to users in 2010, and a large number of heavy trucks are in circulation and have not been sold. Some companies have falsely reported sales figures in order to compete for sales rankings and performance.
The personage in the industry said: "It is understood that there are 60,000-70,000 inventories of a well-known heavy truck company in China, and there are 20,000 units of two heavy truck companies located in the west and north China respectively; inventory of the other two mainstream heavy truck companies Together, there are 50,000-60,000 vehicles, and 3 heavy-duty truck companies with annual sales in the middle and lower levels, with a combined inventory of 30,000-50,000 vehicles, only the sales figures of a heavy truck company in the south are closer to the actual situation. A well-known truck company in the north has recently been on holiday for 8 days. Other companies may also take corresponding measures.
Market analysts estimate that the actual sales of heavy trucks in 2010 should be around 800,000 vehicles. If this figure is true, there will be about 250,000 heavy truck stocks in circulation, which is close to 30% of sales volume in 2010.
Some heavy-duty truck manufacturers confirmed this, and a person in charge of Hualing Heavy Trucks confirmed that the figure is generally accurate. He said that the inventory in 2011 was indeed much larger than in previous years. Shaanxi Auto's relevant sources indicated that the inventory pressure of heavy truck companies is indeed very high, and Shaanxi Automobile also has inventory, but it does not exceed 12,000 vehicles. This figure has reached the high point in recent years. Shaanxi Auto's previous inventory was only 7,000. According to reports, as the backbone enterprise in the domestic heavy truck industry, there are 18,000 to 19,000 inventories of products at the dealership, and there are 18,000 to 19,000 inventories of their own factories, which is relatively normal, reaching an inventory of 70,000 units, even if More.
The market is under heavy pressure from multiple factors
From February to May every year, it is the peak season for heavy truck sales. However, the current heavy truck sales season has seen such a large inventory in 2010. The heavy truck market in China is in great demand. Many companies have increased their production and increased their production capacity. The substantial increase in production capacity has resulted in a significant increase in the number of products that companies have brought to the market. The market demand in 2011 was not as good as expected. Dealers generally faced greater sales pressure.
For heavy truck companies, stocks are normal. Heavy truck production requires a certain amount of time. In the peak sales season, if you receive an order and then arrange production, many users will not be able to wait. As a result, many customers will be lost. Therefore, a certain amount of inventory must be prepared before the sales season. In 2010, the situation of users rushing to buy a car at the dealership made many companies and distributors have to prepare in advance for the 2011 sales season. Businesses and dealers have made mistakes in the issue of inventory. In 2009 and 2010, companies and distributors had stocks, but they were quickly digested. The lack of market demand in 2011 was the reason for the heavy sales of heavy trucks during the peak season.
Distributors in Jilin Changchun, Beijing, Shaanxi Xi'an, Jiangsu Nanjing, Shanghai and Chongqing also received relatively large inventory pressure information. They generally reflected that there was no increase in demand for engineering construction and road transport, and sales were not satisfactory. The optimistic forecast of the market trend is the driving force for companies and dealers to store large numbers of heavy trucks, but this time they have a lot of chips.
The reason for the decrease in demand for the heavy truck market is related to the strict implementation of the “Measures for the Inspection and Supervision of Fuel Consumption for Road Transport Vehicles†of the Ministry of Transport in 2011. According to the documents issued by the Ministry of Transport, starting from March 1, 2011, the “Table of Transition Period Fuel Consumption of Road Transport Vehicles†was abolished, and all newly-purchased vehicles would apply for operating licenses, and the transport agencies should follow the “machines provided by the applicant. The model number of the vehicle registered on the Motor Vehicle Driving Permit will be retrieved on the "Model of Vehicles for Fuel Consumption of Road Transport Vehicles" (hereinafter referred to as the "Standard Vehicle Model") issued by the Ministry of Transport. Vehicles that are not included in the "Model Vehicle Form" will not be subject to operating procedures. It is understood that many users who have already gone through the formalities of purchasing a car have to park their vehicle at the dealer because they cannot apply for a business permit.
According to industry insiders, the backlog of inventory vehicles at companies and dealers takes up a lot of money and will affect the production of the company. In 2011, the state increased its liquidity control over the financial system and raised the deposit reserve ratio several times. Enterprises have already faced greater capital turnover pressures. The increase in inventory vehicles will make the company's cash flow worse. In addition, the storage vehicles parked in the parking lot may rust in three to five months in the absence of maintenance. If there are other problems, the supplier's burden will be heavier and the impact on the market will be even greater.