Recently, Michelin's car service brand Chi added to the Lynx Mall "Michelin Chi plus Lynx official flagship store" formally launched, this is the second since last December Chi plus retail sites (shop.tyreplus.cn) line, Michelin Another milestone in innovative services. This marks Michelin's official launch of the O2O solution (online to offline solution) to the automotive aftermarket. With this innovative solution, Michelin combines the online retail and retail network platform and offline store-plus-store network to seamlessly connect online purchases and offline services through a variety of channels to create an integrated consumer Experience, while providing quality products, also allows consumers to enjoy professional and high quality services. During the period from June to November 2014, Chicha Retail's website was tested in stores in 12 cities throughout the country. During the period, consumer satisfaction reached 98%. At present, the solution has covered 580 stores in more than 110 cities across the country, and this number is still growing. In recent years, consumers have placed higher and higher demands on the after-sales service of automobiles. At the same time, the demand for daily maintenance and maintenance of vehicles is also growing. With the continuous popularization of the Internet and mobile devices, consumers have higher and higher expectations for convenient, fast and professional services. It will gradually change the traditional consumption patterns and promptly break the boundaries between online retail and offline entities. Mr. Pascal Roche, Vice President of Michelin (China) Investment Co., Ltd. and Sales Director of the Tyre Replacement Market in China, said that Chi Chi will be based on offline services, with high quality service levels and a unified service process. The high-quality authentic guarantee and integrated online and offline consumption patterns provide consumers with professional and convenient quality services." Convenient online shopping model Mr. Pascal Roche, Vice President of Michelin (China) Investment Co., Ltd. and Sales Director of Tyre Replacement Market for Passenger Cars and Light Trucks in China, answered media questions Mr. Pascal Roche answered media questions With the help of the online retail and retail network platform, ChiO’s O2O solution provides consumers with a more convenient and fast tire purchase service through an easy-to-check, tire searcher with multiple parameters and a convenient payment system. In the tire search engine of the Chi-plus retail network platform, consumers can quickly find tire patterns and models that match their vehicles according to the model or tire size, and view detailed technical characteristics of the products. After purchasing a suitable tire product, it can select a suitable offline store for free tire installation based on store distance, user rating, star rating, and other criteria. In addition, the platform supports two operating modes: computer-side and mobile-side, where consumers can find tires anytime, anywhere, and pay online through Alipay or online banking. At present, Michelin tires are available on the platform and will be expanded to include non-tire products such as quick repair and maintenance services. Trusted offline service Offline service is the most important part of building a high-quality consumer experience. Chicao's O2O solution builds on-line offline store network, rapid customer identification, and standardized service processes to create online and offline whole-network integration. Consumers provide high quality and professional services. After the owner experiences the standardization service, the Chi Line will occasionally track its consumer experience in the form of a telephone call to improve customer satisfaction. Chijia always pays attention to nurturing high-quality talents. It not only initiates school-enterprise cooperation projects, but also introduces targeted talents from the auto repair school, and further enhances the professional knowledge of the technicians through the platform of the Chiaigao Retail Academy and the “blue-collar hero†skill contest contest. skill. The subject of this year’s addition and competition is “human powerâ€, which is enough to prove its strict requirements for technical service standards. At present, there are more than 1,100 stores in Chijia Auto Service Centers in China, covering 31 provinces, municipalities and autonomous regions across the country. It is expected that within three years, its scale will exceed 1,500 and it will achieve 2000 within five years. 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