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This year, the China Automobile Association has expanded the scope of MPV statistics, and has included several compact MPVs such as Wuling Hongguang and Changan Ono that have emerged in recent years. As a result, Wuling Hongguang, Chang'an Ono, Xiaokang scenery and other miniature commercial vehicles from the van family have instantly spiked the Buick GL8, which has occupied the top position of the MPV sales charts for many years. Completely changed the entire MPV market structure, so that previously considered high-end, business MPV become civilians.
In October’s MPV sales data released by the China Automotive Industry Association, Wuling Hongguang’s amazing data of more than 55,000 units sold a month on the championship, and another compact MPV ranked second with a gap of 45,000 units. Far away to the back. A single month sales of 55,000 vehicles, this achievement even in the entire automotive market is also outstanding.
A few years ago, SAIC-GM-Wuling launched Wuling Hongguang and opened up a brand-new compact MPV segment. After the listing of this God car did not take much effort and time, it will go all the way. The success of this car directly led to Changan Ono, Dongfeng Xiaokang and other models.
I once heard a story privately told by employees of SAIC-GM-Wuling. It is said that SAIC-GM-Wuling's boss Shenyang, in the development and improvement phase of Wuling Hongguang, refused to take the high-end car that the company gave him. Instead, he personally drove Hongguang to work everyday and used himself as a car owner to experience the car. Find problems and make improvements as soon as you think of them. The veterans dive in major auto forums as soon as they are free, listening to consumers' most genuine responses to the products. Presumably, not every car boss can do him like this.
SAIC-GM-Wuling has successfully entered the MPV market with Wuling Hongguang, and has led many automotive micro-commercial vehicle companies to successfully transition to MPV. This proves that mini commercial vehicles are doing well enough to lead the MPV.