February 22, 2025

Advantech, a global leader in intelligent systems, acquires major U.S. Internet of Things

[Chinese instrument network enterprise vane] Advantech Advantech, a global leader in the intelligent system industry, acquired US-based IoT B+B SmartWorx (abbreviated as B+B) for US$99.85 million. The B+B in Ottawa continued to maintain its original management team and merged with Advantech's industrial automation group.

Through the acquisition of B+B SmartWorx, we can not only expand Advantech's industrial Netcom product line, but also use B+B SmartWorx's existing brand recognition and sales channels in the United States, Europe and the Middle East to accelerate the development of the global market.

According to Liu Kezheng, chairman of Advantech, “Industrial Netcom is the key to the development of industrial IoT. B+B SmartWorx has extensive experience in industrial Netcom and builds an excellent team in the US and Europe. By merging B+B SmartWorx, Advantech looks forward to developing products and technologies. For the wired/optical industry Netcom and industrial wireless communication solutions, two institutions; to accelerate the expansion of the business model of the sales channel of the industrial IoT, and jointly develop the leading enterprises in the field of industrial networking in the era of the Internet of Things.”

Jerry O'Gorman, CEO of B+B SmartWorx, said: “B+B SmartWorx and Advantech have established a long-lasting and mutually beneficial partnership. We are very excited to be able to join a global leader like Advantech B+B SmartWorx and Advantech for the Industrial IoT market The development perspective has the same insight: Our 'Edge Intelligence' industrial routers, gateways, and Wzzard wireless sensing system platforms can be fully matched with Advantech's WISE Platform, while market access in the US and Europe can complement those of Advantech's Asian markets. We are very much looking forward to a more complete product line and solutions for customers around the world."


B+B SmartWorx CEO Jerry O'Gorman

Founded in 1981, B&B Electronics is headquartered in Ottawa and initially operated the RS-232 data line tester business. Expanded its product line through multiple mergers and acquisitions, including the acquisition of Quatech in 2011 and the acquisition of Conel and IMC Networks in 2012. In recent years, it has been committed to the development of "intelligence at the network edge" technology, occupying an important position in the Internet of Things industry. To highlight this technological advantage, it was renamed B+B SmartWorx earlier this year.

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