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LED general lighting will continue to maintain double-digit growth in the next few years
The competition in the lighting industry is fragmented. At present, the market share of the industry leader is only about 3%. The reason is mainly because in the era of traditional light sources, the light source is monopolized by the three major manufacturers of Philips, GE and Osram. The added value of the lamps and lanterns enterprises is low and difficult to form. Competitiveness. Lighting has always been a rigid demand, and it was not until Edison invented the lights that it formed an industry. From the initial tungsten incandescent lamp to the energy-saving fluorescent lamp, and now to the LED lamp, the lighting industry has also developed from zero to a large market of 100 billion dollars. In the era of incandescent lamps and fluorescent lamps, due to the need for manufacturers to ensure the stability and durability of the light source through the design and manufacture of products, European and American manufacturers have occupied most of the market with the accumulation of technology and the brands and channels accumulated in history. Formed lighting giants such as Philips, GE, and Osram. In the era of LED lights, with the help of the engineers' dividends and the government's spare support, China has gradually kept up with the technology and surpassed the developed countries such as Europe, America and Japan. The quality of the products is not worse than that of Europe and the United States, but the cost is lower and the service is better. As for the chip, package and light source, the entire LED industry chain has basically migrated to China. Under the specialized division of labor system, the light source manufacturing has become a simple assembly work, and the European and American light source manufacturers have lost ground and have withdrawn from the general lighting field. In December 2016, Philips officially divested its lighting business. In August 2016, GE Lighting decided to terminate its business in Asia. In February 2017, OSRAM sold its lighting business to the Chinese consortium. The domestic lighting market is huge. According to the high-tech LED data, China's LED general lighting market reached RMB 20 billion in 2016, and the penetration rate of LED is 44%. At present, the cost of LED lamps is almost the same as that of traditional bulbs. It is expected that the penetration rate of LED lighting in China will reach 60 in 2020. %-70%, LED general lighting will continue to maintain double-digit growth in the next few years. The competition in the lighting industry is fragmented. At present, the market share of the industry leader is only about 3%. The reason is mainly because in the era of traditional light sources, the light source is monopolized by the three major manufacturers of Philips, GE and Osram. The added value of the lamps and lanterns enterprises is low and difficult to form. Competitiveness. China's mastery of LED technology has broken the original competitive landscape, greatly reducing the technical threshold of light source, and shifting the voice of the industry chain to the lighting fixtures closer to the terminal. Lamp manufacturers have the opportunity to improve through product design, channel management and brand marketing. Market share. On the other hand, with the increase in per capita national income, the demand for quality of life of Chinese people is constantly improving. When choosing lamps, the brand and product design are more important. The living space of the cottage products is compressed. As the cost of raw materials rises, As environmental protection requirements have increased, many small factories have also been forced to withdraw from the market. In fact, since the penetration rate of LED lighting has increased rapidly in 2012, the market share of the first echelon lighting enterprises has steadily increased. With the withdrawal of large European and American manufacturers and small cottages, this trend is expected to accelerate in the future. After years of development, the US lighting market has formed several large-scale lighting manufacturers such as Cooper, Haber, and Liangtong Lighting, entering the LED era. Under a more favorable competitive landscape, I believe that China will soon emerge. There are even a few leading manufacturers that are comparable to international giants. Original title: LED lighting industry to accelerate the era of centralized (Author: Xiao Bin Author: Exhibition of Bo Investment)