Chinese cars still need to refuel when they leave the country

Geely goes to Malaysia, Chery tests Iran, ZTE goes to Russia, Changan gets involved in Pakistan, Brilliance Jinbei enters Egypt... Recently, Chinese auto brand cars have opened up outside the country. The name and data are all exciting. At the same time, accusations of poor performance, low-level after-sales service, non-innovation in design, infringement of other people’s intellectual property rights, etc., have also been reported in newspapers. With the continuous development of economic globalization, China The rapidly growing automotive industry will gradually become integrated into the world. However, what form will the industry be presented to the world and attract the attention of the world? You know, this is not only a matter of style, but also a complicated and controversial issue. In the past, many things have demonstrated that it is difficult for Chinese brands to become famous in the West and open up their territories. Western car makers are also cautiously looking at the emerging giants in the East. The road for Chinese cars to go out is doomed to be smooth.

China’s auto brand has often appeared in major auto shows in Europe and the United States since 2000. They first entered the market as cheap brands, occupy a certain market share, and then gradually improve product quality, reach the level of mature brands, play a warm boiled frog effect. This may have been useful in the 1970s, but the 21st century automobile market is no longer the same, consumers are more obsessed with the brand, the old brand is also willing to maintain their own brand value and customer groups, these conditions have led to the current situation is far More difficult to deal with than it was. It should be noted that in Europe or North America, an excellent and successful marketing cost is huge, where the sale of small-displacement, low-cost cars is basically not profitable. In terms of safety standards, the Chinese are also extremely inexperienced. In addition, there are issues of misappropriation of design and counterfeiting. Chinese suppliers often blatantly plagiarize another company’s parts and then sell it as their own product, and they also copy the product and pack it with foreign companies’ trademarks and brand logos. Both of these actions have dragged down the development of China's auto brands.

On the other hand, while Chinese auto makers are taking tentative steps to gain market share in Europe and the United States, auto makers in Europe, America and Japan are also trying to seize the growing middle class market in China with strong shopping desires. Honda has announced the launch of a low-cost autonomous car brand as part of its joint venture with Guangzhou Automobile Group Co., Ltd. Guangzhou Automobile Honda Automobile Co., Ltd. These new programs will create a large number of new brands, which means that China's private car brands will face strong new rivals in the global market competition.

In addition to having its own brand, Chinese cars must also learn to adapt to local conditions. Specific analysis of specific issues requires not only understanding the local environment of use of the car and the local cultural environment, but also taking into account the local policy environment. This will increase the chance of success. Be targeted. Of course, good after-sales service is a guarantee of going out. People in the industry generally believe that it is not enough to have a mature brand within three to four years. If Chinese auto brands want to enter the world market fully, they must first continuously improve the after-sales service of the car and dispel the worries of people in using the Chinese car. On the other hand, in the process of development, Chinese car brands must learn to grasp both things. In seeking profits, they should not only widely publicize but also continue to accumulate deeper competitiveness, that is, increase research and development and production efficiency and reduce costs.