China's largest car rental company, Shenzhou Car Rental, has once again launched its overseas listing plan. According to the China IPO application data published on the website of the Hong Kong Stock Exchange, the company's adjusted net profit for the first quarter of 2014 reached 163 million yuan, a year-on-year increase of over 300%. According to the prospectus, in the past year, the proportion of customers booking on the mobile phone side of China has grown rapidly, and the proportion of orders booked by mobile phones has rapidly increased from 6.4% in the first quarter of 2013 to 24.4% in the first quarter of 2014. Today, with the rapid development of mobile Internet, China Car Rental is building China's largest and most efficient O2O platform through the Internet information technology platform, and is also changing the traditional industry of car rental. Shenzhou car rental has also become the leader in the car rental O2O industry. Technology to open up China's car rental online and offline O2O, Online To Offline, refers to the combination of offline business opportunities and the Internet, making the Internet a front-line transaction front desk, and the rental car industry is both wired and offline, as well as the mining of intermediate data. Is the most typical O2O mode. The car rental in China is undoubtedly the most typical representative. From the offline point of view, China Car Rental is already the largest car rental company in China. As of March 31, 2014, China Car Rental has 55,403 vehicles and 751 direct stores in 69 cities across the country. The fleet size exceeds the industry's second to the second. The sum of the top ten car rental companies is more than four times that of the second place in the industry, and the number of direct car rental service outlets is about three times that of the second place in the industry. Shenzhou Car Rental is still building a used car auction platform, to be the retail side of the O2O platform. For example, the original car rental company did not have much energy to run in Beijing. The car rental in China has opened the used car O2O platform, so that it can be directly selected on the Shenzhou car rental platform. The Shenzhou car rental brand can give consumers confidence, because the vehicle information is recorded from the first day, and can be checked at any time. From the online point of view, as of March 31, 2014, orders from China's car rental website and mobile client accounted for approximately 63.6% of the total order for car rental in China. In particular, the percentage of orders from mobile phone customers in China's total car rental orders increased rapidly from approximately 6.4% for the three months ended March 31, 2013 to 24.4% for the three months ended March 31, 2014. Compared with many companies with weak online lines, China's car rental is characterized by the perfect combination of online and offline technology. This is not only a guarantee for the O2O strategy of car rental in China, but also a weapon for the future car rental company in China. . Efficient operation online and offline As a technology-oriented company, China Car Rental has built an efficient, reliable and scalable information technology platform. So, in the current fast-developing mobile Internet era, how does technology become a key part of the Chinese car rental O2O? The technology platform for car rental in China includes an online operating environment that connects the central technology center and manages system-level client terminals, enabling China Car Rental to operate effectively and enhance the customer experience. For example, Shenzhou Car Rental Management System can manage the transaction process, including booking, modifying, canceling orders, picking up cars and paying. Revenue management can improve the revenue management of China Car Rental through supply and demand analysis, dynamic pricing and effective fleet scheduling. China Car Rental Technology can also track and analyze the rental data of each vehicle. According to the analysis, it can ensure that China Car Rental can predict the expected market demand of a certain market, and provide key information such as dynamic price and long-term strategic decision of vehicle dispatcher. The technology of car rental in China can also predict the market, redeploy rental vehicles or service locations in different cities to meet customer needs and optimize vehicle utilization, and promote the promotion of car rental in China according to the past data of customers. In addition, Shenzhou Car Rental can track and analyze key data analysis such as mileage, rent and insurance coverage and maintenance records for each vehicle rental from rental to disposal, and provide information on future vehicle acquisition decisions. It also ensures that management personnel can Stores, branches, regions, product types, cost types or time periods to monitor the financial performance and budget control of Shenzhou rental cars. "Cloud Strategy" boosts O2O model Shenzhou Car Rental conducts a large amount of data analysis on customers and transactions, especially in its industry-leading dynamic pricing system. The perfect combination of offline and online in the service experience and management operation of China Car Rental is a typical O2O mode. With the tremendous changes that O2O has brought to consumer thinking and service models in recent years, the management of Shenzhou Car Rental is constantly developing its thinking and innovation, seeking the perfect combination of offline and online to further enhance the customer experience. This is the core of big data. In June 2013, Shenzhou Car Rental took the lead in launching the “Cloud Strategy†in the global car rental industry. As a program for its development in the next five years, it shows its emphasis on cloud technology. O2O and cloud technology are essentially the same. The seamless combination of online and offline, good car conditions, convenient car rental procedures, and 7×24 hours of service in all operating cities make China Car Rental constitute a good closed loop of O2O, and directly promote the rapid growth of its total customers. According to the prospectus, the total order volume of China's car rental increased from about 450,000 on December 31, 2011 to about 1,790,000 on March 31, 2014, a four-fold increase. In the future, with the advancement of the O2O strategy, the total order volume of China's car rental will continue to increase. In the competition with other car rental companies, the leading advantage of car rental in China will become more and more obvious. Velcro Pop Up,Pop Up Velcro,Velcro Pop Up Display,Pop Up Velcro Display SUZHOU JH DISPLAY&EXHIBITION EQUIPMENT CO.,LTD , https://www.jh-bannerstand.com