November 18, 2024

Exquisite Thai subsidiary first high-performance radial tire successfully off the assembly line

On January 16, 2014, the first high-performance semi-steel radial tire (225/40R18 92W GREEN-Max) of Linglong Subsidiary of Thailand was successfully off the assembly line, signifying a major breakthrough in the construction of Linglong’s first overseas production base. It has taken a solid step forward for the implementation of the exquisite global development strategy and has significant milestones!

Adhering to the corporate spirit of "Unity and hard work, and innovation," the exquisite man realized the company's first overseas project in less than one year and completed 10 million high-performance semi-steel radial tires per year. The smooth release of the line shows the company's confidence and determination to fully implement the globalization development strategy. This project makes full use of the patented technology independently researched and developed by the company and won the second prize of National Science and Technology Progress. It is another successful practice for the company's transformation of science and technology into products and the conversion of products into profits. Up to now, the Thai company's product orders have been booked in advance and sold out. After the project is completed, it will provide stronger support for the expansion of the company's production capacity, the development of the Southeast Asian market, and the stable growth of the global market.

Lingxi Group Chairman Wang Xicheng (second from right) checks the first model tires
Lingxi Group Chairman Wang Xicheng (second from right) checks the first model tires

Since the beginning of the "12th Five-Year Plan," Delegates has determined the strategic deployment of globalization, focused on technology, sales, manufacturing, branding, procurement, talents, and other aspects. It has formulated the top ten goals of steadily entering the world's top ten tires. . Through its efforts in recent years, Exquisite has made major breakthroughs in the field of technology. It has established research and development institutions in Zhaoyuan, Beijing, North America, and Europe. It has formed a research and development system based in China and radiating the world; its products are sold worldwide. A number of countries and regions have made substantial progress in the mid-to-high end supporting field and have succeeded in becoming strategic partners of GM, Ford and other global top 10 auto manufacturers.

The exquisite brand value reached 14.372 billion yuan in 2013, and continues to lead the domestic tire industry. The exquisite brand's global reputation and reputation are more and more recognized by the world. With the commissioning of this overseas project, the network architecture of Linglong's global industrial base has entered a substantive stage and strives to reach 90 million sets of production capacity by the end of 2020.

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