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Most of the lighting stores have a high price phenomenon. The industry believes that the actual price of the lighting industry will take some time. Actually, the home of the squatter lighting city has launched a new price-saving measure for nearly one month. The reporter visited some of the lighting market in Beijing and found that the price is imaginary. The high phenomenon still exists, and it is not uncommon for all kinds of lighting products to have a 40% discount, a 50% discount or even a lower discount on the basis of price.
In the lighting industry, some of the lighting stores have drastically implemented the price of the code, and some of the products in the market are still chaotic. Faced with huge differences, the industry believes that it is still necessary to realize the actual price of the whole industry in the current lighting market.
Visiting some of the store's lamps and lanterns on a high price on March 15th, the actual house squatter lighting city officially began to implement the clear price. Clear code is the price that the merchant must publicly mark when selling goods and services to consumers: The actual price refers to the actual transaction price calculated based on cost, reasonable profit and market competition. After the implementation of the clear price, all merchants will use the uniform price tag of the actual home, settle with the consumer according to the price, and do not accept any bargaining behavior.
Recently, the reporter visited the home of the house, the squatter lighting city. In the MEGA brand store, the reporter asked a table lamp with a price of 890 yuan. The salesperson said that the current audience is 10% off and there are no other discounts. In the brand stores such as Yu Xuan and Qi Lang, the answer is 10% off. Yan Xuan’s sales staff said that the entire lighting city has a clear price, unified cashier, and does not accept bargaining.
However, on the same day, the reporter visited Shilihe Lighting City and found that the discounts in different brands are still different. In the name of Xingyu. In the storefront of Dabang, a table lamp was priced at 3,900 yuan. When the reporter consulted, he was told that the actual price was 1,300 yuan. The salesperson said that it can be lower. In another brand store called Ankases, the sales staff said that the current 50% discount, such as a three-headed chandelier price of 1,460 yuan, 730 yuan after the discount.
In the North Fourth Ring lighting market, low discounts are also available everywhere. In a Yijia lighting store, the LED chandelier with a price of 4,900 yuan, the actual price is 1,200 yuan; and the table lamp with a price of 3,100 yuan, the actual price is 850 yuan. In another Chinese lighthouse where the shepherd is lighting, the sales staff also said that the current audience is 50% off. In other advertisements outside the store, it is not difficult to find content such as 2.5 fold and 4.5 fold.
In the short term, it is difficult to promote the actual price of the clear code. At present, there are few uniform charges for the lighting market. All the merchants charge separately and operate separately. This kind of operation also makes the price of the clear code not easy in a short time. Moreover, the problems of the lighting products are also somewhat complicated. For example, the same lighting products look the same, but there may be great differences in materials and processes.
Whether it can be clearly priced, and consumer psychology is inside. For example, when discounting or promotion, consumers will compare psychologically. This is not only in the lighting industry, but also in many retail industries. In short, the actual price of the code may not be popularized in the short term, and the owners of the various lighting companies can also discuss whether the price of the code is in line with the consumer's consumption habits.